In June 2005, IGN reported having 24,000,000 unique visitors per month, with 4.8 million registered users through all departments of the site. IGN prevailed with growing audience numbers and a newly established subscription service called IGN Insider, which led to the shedding of the name "Snowball" and adoption of IGN Entertainment on May 10, 2002. Snowball held an IPO in 2000, but shed most of its other properties during the dot-com bubble.
At the same time, small entertainment website The Den merged into IGN and added non-gaming content to the growing network. In September, the newly spun-out standalone internet media company, changed its name to. That same month, Imagine Media incorporated a spin-off that included IGN and its affiliate channels as Affiliation Networks, while Simpson-Bint remained at the former company.
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In February 1999, PC Magazine named IGN one of the hundred-best websites, alongside competitors GameSpot and CNET Gamecenter. dissolved with the cancellation of the magazine, and Next-Generation was put "on hold" when Imagine decided to concentrate on launching the short-lived Daily Radar brand. Next-Generation and Ultra Game Players Online were not part of this consolidation U.G.P.O. The homepage exposed content from more than 30 different channels. In 1998, the network launched a new homepage that consolidated the individual sites as system channels under the IGN brand. Imagine expanded on its owned-and-operated websites by creating an affiliate network that included a number of independent fansites such as PSX, , Game Sages, and GameFAQs. Histor圜reated in September 1996 as the Imagine Games Network, the IGN content network was founded by publishing executive Jonathan Simpson-Bint and began as five individual websites within Imagine Media: N64.com, PSXPower, Saturnworld, and Ultra Game Players Online. IGN was sold to publishing company Ziff Davis in February 2013 and now operates as a j2 Global subsidiary. Originally, IGN was the flagship website of IGN Entertainment, a website which owned and operated several other websites oriented towards players' interests, games, and entertainment, such as Rotten Tomatoes, GameSpy, GameStats, VE3D, TeamXbox, Vault Network, FilePlanet, and AskMen, among others.
Originally a network of desktop websites, IGN is now also distributed on mobile platforms, console programs on the Xbox and PlayStation, FireTV, Roku, and via YouTube, Twitch, Hulu, and Snapchat. It focuses on games, films, television, comics, technology, and other media. The IGN website was the brainchild of media entrepreneur Chris Anderson and launched on September 29, 1996. The company is located in San Francisco's SOMA district and is headed by its former editor-in-chief, Peer Schneider. IGN is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, itself wholly owned by j2 Global.
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